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BREAK OUT OF THE RUT!
mon. april 6, 2009   |  

I've been thinking a lot lately about photography and what separates GOOD photographers from GREAT photographers. Is it just the photos? Is it attitude?

And what about creativity? Is it more important to be creative, or to be consistent?

I've built my business on consistency. I know other people who have built their own businesses on being 100% creative and never doing the same thing twice. Neither group seems to be on the whole more or less successful than the others, which makes me think that there must be some other formula to determining which is right!

I'm a believer in finding a happy medium, but I realized the other day that it's been a long time since I did anything other than shoot right there in my happy little comfort zone, doing what I'm good at and ignoring the creative aspect. So I decided to shake things up a little bit, and bought this:


 

photo by Eddie Bojorquez

Yup, a medium format film camera.

I'll be honest with you--I have basically no idea how to use this thing. Business wise, I'm sure it's a terrible purchase, but I just couldn't resist it's solid build, Zeiss 80mm 2.0 lens, and the dream of getting buttery, beautiful, film images. I'm almost positive I DIDN'T get any buttery, beautiful film images this time, but the sound of the shutter when it advanced the film sure was nice!

More importantly, it gave me something NEW to be excited about! As you can see, I didn't ditch my handy staple, 5d, but for 45 frames yesterday, I felt like a completely different photographer. It inspired me to see things in a different way, and to break out of my comfort zone. I don't think that can ever be a bad thing.

Plus, this photo shows my shiny new bling!

To see the images I got on film (whether they turn out good or not) and to hear the backstory behind them, you need to JOIN OUR MAILING LIST RIGHT NOW!!! We are going to be starting our new newsletter this next month, and that's where you'll get all the juicy, behind the scenes details and info from us!

*this post brought to you, of course, by SHOOTSAC*
 

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